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How Betsy Markets Your Home

Betsy will create a single-property website to market your home to the broadest group of buyers. She chooses an easily remembered URL, so anyone driving by the property can experience the unique aspects of your home.  Professional photography, Virtual Tours, and Floorplans are hallmarks of her quality websites.

The Science of Selling

When selling a home, the end goal is to get the best price and most favorable terms in the shortest amount of time. Windermere agents are experts at this process, using their mastery of marketing, pricing, and negotiation to achieve the best outcome for you. Here’s an overview of the steps to selling a home.

01 - Prep Work

When selling a home, the end goal is to get the best price and most favorable terms in the shortest amount of time. Windermere agents are experts at this process, using their mastery of marketing, pricing, and negotiation to achieve the best outcome for you. Here’s an overview of the steps to selling a home.

02 - Price

Pricing a home is hands-down the most important aspect in getting the highest return in the least amount of time. Many considerations go into setting the price, these will all factor into the Competitive Market Analysis (CMA) that I will provide to determine the optimal sales price for your home.

03 - Marketing

I will put a plan together to market your home to the most likely potential buyers using a variety of tools, such as digital marketing, advertising, direct mail, and open houses.

04 - Showings

While they can be inconvenient, home showings are a necessary part of selling. When your home is on the market it has the potential to be shown at any time, so it's important to maintain a certain level of cleanliness. During home showings, we recommend stepping out to give potential buyers privacy while viewing your home.

05 - Offers

When a buyer is interested in purchasing your home, their real estate agent will draw up an offer, which I will present to you. In addition to any legal requirements, the offer specifies things such as the price, earnest money, closing terms, contingencies, and other conditions of the purchase.

06 - Negotiation

One of my most important responsibilities is to be an advocate for my clients. This includes negotiating on their behalf on things such as the price, repair costs, timelines, and
contingencies in order to get the best terms possible.

07 - Purchase and Sale Agreement

The terms of the purchase are negotiated with a Purchase & Sale Agreement (PSA), generally prepared by the Buyer Broker on forms approved by the NW Multiple Listing Service. This PSA covers all terms, conditions, timing, and contingencies of the purchase.  Sometimes the PSA is accepted as initially written, but more often there are 1 or more rounds of negotiations before mutual acceptance is reached.

08 - Inspection

Once the Purchase and Sale Agreement is signed by the buyer and seller, a home inspector is hired to examine the home’s health, safety, and major mechanical systems. If any issues arise from an inspection, the buyer may be able to renegotiate their offer. In a Seller’s Market, it is common for the seller to pre-inspect the property.  Contact Betsy for details on this strategy.

09 - Escrow

Once the offer is accepted and a closing date agreed upon, escrow allows the buyer and the seller to have an outside party ensure all parts of the contract are complete.

10 - Closing

Depending on the schedule of Buyer, Seller and Lender; the parties generally sign closing documents 1-3 days before the scheduled closing date.  This allows the lender time to review and correct any information, as needed. Closing is defined in the PSA as the date documents are recorded and funds are available to the seller.

How Betsy Markets Your Home

Betsy will create a single-property website to market your home to the broadest group of buyers. She chooses an easily remembered URL, so anyone driving by the property can experience the unique aspects of your home.  Professional photography, Virtual Tours, and Floorplans are hallmarks of her quality websites.

The Science of Selling

When selling a home, the end goal is to get the best price and most favorable terms in the shortest amount of time. Windermere agents are experts at this process, using their mastery of marketing, pricing, and negotiation to achieve the best outcome for you. Here’s an overview of the steps to selling a home.

01 - Prep Work

When selling a home, the end goal is to get the best price and most favorable terms in the shortest amount of time. Windermere agents are experts at this process, using their mastery of marketing, pricing, and negotiation to achieve the best outcome for you. Here’s an overview of the steps to selling a home.

02 - Price

Pricing a home is hands-down the most important aspect in getting the highest return in the least amount of time. Many considerations go into setting the price, these will all factor into the Competitive Market Analysis (CMA) that I will provide to determine the optimal sales price for your home.

03 - Marketing

I will put a plan together to market your home to the most likely potential buyers using a variety of tools, such as digital marketing, advertising, direct mail, and open houses.

04 - Showings

While they can be inconvenient, home showings are a necessary part of selling. When your home is on the market it has the potential to be shown at any time, so it's important to maintain a certain level of cleanliness. During home showings, we recommend stepping out to give potential buyers privacy while viewing your home.

05 - Offers

When a buyer is interested in purchasing your home, their real estate agent will draw up an offer, which I will present to you. In addition to any legal requirements, the offer specifies things such as the price, earnest money, closing terms, contingencies, and other conditions of the purchase.

06 - Negotiation

One of my most important responsibilities is to be an advocate for my clients. This includes negotiating on their behalf on things such as the price, repair costs, timelines, and
contingencies in order to get the best terms possible.

07 - Purchase and Sale Agreement

The terms of the purchase are negotiated with a Purchase & Sale Agreement (PSA), generally prepared by the Buyer Broker on forms approved by the NW Multiple Listing Service. This PSA covers all terms, conditions, timing, and contingencies of the purchase.  Sometimes the PSA is accepted as initially written, but more often there are 1 or more rounds of negotiations before mutual acceptance is reached.

08 - Inspection

Once the Purchase and Sale Agreement is signed by the buyer and seller, a home inspector is hired to examine the home’s health, safety, and major mechanical systems. If any issues arise from an inspection, the buyer may be able to renegotiate their offer. In a Seller’s Market, it is common for the seller to pre-inspect the property.  Contact Betsy for details on this strategy.

09 - Escrow

Once the offer is accepted and a closing date agreed upon, escrow allows the buyer and the seller to have an outside party ensure all parts of the contract are complete.

10 - Closing

Depending on the schedule of Buyer, Seller and Lender; the parties generally sign closing documents 1-3 days before the scheduled closing date.  This allows the lender time to review and correct any information, as needed. Closing is defined in the PSA as the date documents are recorded and funds are available to the seller.

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The Windermere Ready program offers you concierge-level service as you ready your home for sale. Learn more about the Windermere Ready Program here.

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Copyright © - Betsy Weyer, 2021

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Betsy Weyer

Managing Broker
Windermere Yarrow Bay
3933 Lake Washington Blvd NE Suite 100
Kirkland, WA 98033
Mobile: (425) 979-0789
Office: (425) 822-5100
License: WA 27583
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